Abstract
The development of information technology has made it possible to obtain large amounts of information easily. Thus it appears likely that the impact on a society of word-of-mouth information communication and the like has been growing. In this paper, we propose a model of the emergence of opinion leaders based on word of mouth in an artificial stock market. The process of emergence of opinion leaders and the impact of opinion leaders on stock prices are verified by simulation.
Original language | English |
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Pages (from-to) | 32-40 |
Number of pages | 9 |
Journal | Electrical Engineering in Japan |
Volume | 177 |
Issue number | 2 |
DOIs | |
State | Published - 2011/11/15 |
Keywords
- agent model
- artificial stock market
- opinion leader
ASJC Scopus subject areas
- Energy Engineering and Power Technology
- Electrical and Electronic Engineering