Abstract
Recently, we can be able to get a lot of information easily because information technology has been developed. Therefore, it is thought that the impact to a society by communication of information such as word of mouth has been growing. In this paper, we propose a model of emergence of opinion leader based on word of mouth in artificial stock market. Moreover, the process of emergence of opinion leader and impact to stock prices by opinion leader are verified by simulation.
Original language | English |
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Pages (from-to) | 336-343+21 |
Journal | IEEJ Transactions on Electronics, Information and Systems |
Volume | 129 |
Issue number | 2 |
DOIs | |
State | Published - 2009 |
Keywords
- Agent model
- Artificial stock market
- Opinion leader
ASJC Scopus subject areas
- Electrical and Electronic Engineering