A Study on Product Preference Using Brain Information

Project Details

Description

The aim of this study are to find out a brain activity of product preference using brain image techniques and development for a brain-computer interface for purchase decision making. Specifically, we proposed a system for a discrimination of a preference of the user among two items using blood flow volume in the brain (oxyHb density). As a result of experiments, the performance was about 80%.
StatusFinished
Effective start/end date2009/04/012011/03/31

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